For every minute you are angry you lose sixty seconds of happiness.

Pirooz means victorious (Persian: پیروز,). An ideal fit to inspire the journey to optimizing your wellness and reaching your peak state. We call that state ‘happiness’ because it is a term everyone understands and seems to agree on as being universally desirable and synonymous with positive energy. As great things often do it all began with an epiphany…

Meet Sathi

At PIROOZ, our mission is simple: to help you live in alignment with your happiest self. We create innovative products that nourish both body and mind, blending ancient wisdom with modern science to support holistic well-being. Whether it’s through the food you eat, the rituals you practice, or the lifestyle you cultivate, PIROOZ is here to guide you toward balance, healing, and personal transformation.

Thank you for being part of this journey with us.

With love,
Sathi Roy
CEO, PIROOZ

Subscribe to our emails