For every minute you are angry you lose sixty seconds of happiness.

Pirooz means victorious (Persian: پیروز,). An ideal fit to inspire the journey to optimizing your wellness and reaching your peak state. We call that state ‘happiness’ because it is a term everyone understands and seems to agree on as being universally desirable and synonymous with positive energy. As great things often do it all began with an epiphany…

Integrated Personal Care

At the core of integrated personal care is the notion of a harmonious balance, unique for each individual, that is manageable by nurturing the mind, the body, the soul, and the senses in a continuous, holistic fashion with the ultimate goal of achieving an equilibrium represented in happiness and by healthfulness.

You are what you “think, eat, and do“
so make that work for you.

The Co-Founders

Harnessing the power of 40 years of combined experience and lifetimes of wisdom, we embrace happiness as a catalyst for impact.


Sathi Roy

As a human first and then a global transformation coach, my heart has always pulsed in rhythm with ancient wisdom, intertwined with modern psychology, spirituality, philosophy, and neuroscience.

It's my firm belief that every individual possesses an innate power, a unique autonomy that when nurtured in the right environment, blooms.

PIROOZ is a mission. A mission to craft that 'right environment' for all humans. A space where Conscious Self-care® isn't just an added benefit but the very essence of our platform.

Join us and let's redefine what it means to be healthy.

Thank you for being here.

With Love and Power,



Pirooz Sarshar

I came upon the foundation for our brand and product formulation based on a personal journey of spiritual discovery. My drive stems from a desire to blend innovative processes with mindfulness and personal growth.

At the heart of PIROOZ, we celebrate Conscious Self-Care®. Our mission: to provide a nurturing environment, helping every individual unlock their fullest potential.

Thank you for joining us on this journey.

With Gratitude,